Do you want to know more about your audience or build new audiences? Would you like to find the best ways to reach them, make connections and spark engagement?
I can work with your team to produce a marketing, audience development or digital strategy, drawing on my extensive marketing experience and a track record in increasing audience numbers.
Meeting with you to discuss project management, I will also conduct, and draw on, research and analysis of the team’s existing marketing activity and past campaigns in the wider sector. I’ll identify key opportunities and partners for the year ahead.
Following a workshop to refine objectives and collate creative ideas, I will produce a marketing strategy that brings together the information and ideas gathered, presented in a slide deck.
“Jessie has experience of similar scoping and consultation exercises in relation to audience segmentation. Her methodical approach and objectivity meant she gently gained buy-in from key senior stakeholders.”
Rachel Collins, Head of Marketing and Audiences, Wellcome Collection
The strategy can be presented as an overview to be shared with stakeholders, to make the case for additional budget or resource, and handed over to the marketing team. Alternatively, it can include a tactical plan, incorporating budget and potential influencers.
I can also work with you to develop an audience development strategy, or a digital strategy, to target new audiences or tap into existing audiences more efficiently.
I bring expertise in communications, as well as an in-depth knowledge and understanding of the arts and charity sectors, backed by extensive experience in what’s proven successful. I can recommend approaches based on research and first-hand experience, and, as an external consultant, I can provide your team with valuable perspective and clarity.
“As a result of Jessie’s audience segmentation report and recommendations, we commissioned a new audience segmentation that was rolled out across the V&A. This piece of work enabled key stakeholders to get up to a level playing field in understanding and knowledge, so that when the project started, they understood the purpose and the benefits.”
Jane Rosier, Head of Marketing, V&A